European Masterpieces Up Late

Client: QAGOMA
Event: European Masterpieces Up Late
Project: Brand identity

As part of QAGOMA’s ‘European Masterpieces from the Metropolitan Museum of Art, New York’ exhibition, Up Late was a festival-style event featuring musical acts and nighttime access to the exhibition. The brand called for a dynamic and enticing feel, combining a modern script font with a vibrant colour palette and stylised works from the show. Images courtesy of QAGOMA.